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Century Cruises: A Full-Industry-Chain Leader in Green Intelligent River Cruises

Century Cruises: A Full-Industry-Chain Leader in Green Intelligent River Cruises

January 5, 2026 / 5:56 PM CST
3 Day 5 Region 2 Country

Brand Background & Corporate Profile Century Cruises is a brand under Chongqing Guanda Century Cruise Co., Ltd. (formerly Chongqing New Century Cruise Co., Ltd., a listed company on

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Century Cruises: A Full-Industry-Chain Leader in Green Intelligent River Cruises

Brand Background & Corporate Profile

Century Cruises is a brand under Chongqing Guanda Century Cruise Co., Ltd. (formerly Chongqing New Century Cruise Co., Ltd., a listed company on the Shenzhen SME Board). As a full-industry-chain enterprise integrating design, construction, operation services, and port reception management, it is a professional company providing inland river cruise trips for global tourists and inbound tourism reception services in China. It owns a fleet of 12 new-generation green, intelligent, and environmentally friendly electric propulsion cruise ships on the Yangtze River, and is building an international system of large-scale cruises and tourism through global layout.

Currently, Chongqing Guanda Century Cruise Co., Ltd. is invested by Chongqing Guanda Holding Group, and has become one of the pillar industries in the group’s comprehensive system covering three major business segments: high-tech industrial investment, modern financial investment, and international large-scale cruises and tourism.

Brand Positioning & Route Coverage

Yangtze River Routes: Covering the entire line from Chongqing to Yichang, Wuhan, Nanjing, Shanghai, etc., it connects scenic spots such as Baidi City, Three Gorges Dam, and Three Gorges Family, creating a "mobile aesthetic space" and immersive cultural experience.

International Expansion: In 2026, it will launch routes on the Danube and Rhine Rivers in Europe, cooperating with Switzerland’s United Waterways to build the "Century Star" river cruise, targeting high-end business customers.

Fleet & Technological Advantages

Green & Intelligent: The entire series adopts electric propulsion and has obtained the Green Ship Certification from China Classification Society. For example, the "Century Voyager" is equipped with an intelligent energy efficiency system and face recognition technology.

Flagship Models: With a passenger capacity of 650, they are equipped with presidential suites, grand theaters, children’s playgrounds and other facilities, achieving the five-dimensional indicators of "safety, technology, comfort, elegance, and environmental protection".

Strategic Cooperation & Cultural IP

Cross-Border Collaboration: Cooperating with National Geographic of China to launch "red frame" installations, thematic photo exhibitions and popular science guides, strengthening the dissemination of Yangtze River culture.

Full Industry Chain: Engaged in independent design, construction and operation, it holds 31 patents and participates in formulating inland river ship industry standards.

Development History & Market Performance

Milestones: Its first ship "Century Star" was launched in 2003; high-end cruise projects such as "River and Mountains Like a Poem" were initiated in 2019; the occupancy rate of European routes reached 78% in 2023.

Capital Operation: Backdoor listing in 2015, building a global marketing network covering Europe, America and Southeast Asian markets.

Driven by "technology + culture", Century Cruises continues to lead the upgrading of the inland river cruise industry.


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